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Corporate Logo Design Intake Form


1. Project Information

Client Name

What is the name of your business

Include the name as you'd like to see it in the logo.

Do you want to include a tagline in your logo?

Describe your business/service in ONE sentence


2. Strategic Positioning

Who is your primary target audience?

Provide links to your top 3 competitors:

What separates you from the above competitors?

How should your brand be positioned relative to your competitors?

What do you want people to think or feel the moment they see your logo?

If you had an endorsement from a celebrity or a fictitious character, who would best represent your brand?


2. Your Brand

Do you have a specific idea in mind for your logo?

Please link to or upload any reference material our team can draw on when designing your logo.

Include colors, shapes, architecture, competition, or anything else that can help guide our concepts. The more detailed, the better.
Note: Only include Google or Dropbox links with share access approved.

Do you want to use existing brand colors?

Do you want to use existing brand colors?
A
B

Are there any specific COLORS you DO want us to use?

Are there any specific COLORS you do NOT want us to use?


Do you want to use existing brand fonts?

Do you want to use existing brand fonts?
A
B

Are there any specific FONTS you DO want us to use?

Are there any specific FONTS you do NOT want us to use?


What emotions/feelings do you want your brand to convey?

What emotions/feelings do you want your brand to convey?