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Concept to Comic™ - Logo Design Kickoff



Welcome to your Concept to Comic™ - Logo Design Kickoff Questionnaire!

This is the first step in bringing your vision to life. A strong logo sets the tone for your project, helping it stand out while reflecting its themes, tone, and personality. The questionnaire starts with a short series of Brand Personality questions. These targeted questions will help give us a brief overview of your vision for overall theming and genre elements of your series. While some of this information may have been covered in previous Concept to Comic™ phases, please provide as thorough of answers as possible.

Following the Brand Personality Questions, you will see a sampling of roughly 30 logo designs from our portfolio. These logo designs cover a wide range of genres, themes, and design complexity.

For each of the logos, you'll be presented with three questions:

1. Do elements of this logo strike inspiration?* 2. What are some elements you like? 3. What are some elements you dislike?

* = Required response

You will likely select "No" as the answer to Question 1 for most of the logo designs presented. That is OK. It's also ok if you like some elements of a logo, but dislike others.

For every logo that you either strongly like or strongly dislike, please provide any relevant reasons as to what attracts or detracts the logo to you. Our graphic design team will pull inspiration from the notes you provide on the given references. The more details you provide, the better we can craft a logo that resonates with your story and audience. Think of this as a collaborative process—your input guides our creative direction.



About You

First Name

Last Name

Series Calibration Title


Brand Personality

Before we jump into design specifics, let’s start with the fundamentals. This section gathers key details about your project, including its title, tone, and creative influences. These basics help us understand your vision and establish a strong foundation for the logo design.
Your logo should embody your story’s essence. Is it bold and action-packed? Mysterious and gothic? Playful and comedic? Here, we’ll explore the themes, emotions, and aesthetic that define your project. The more insight you share, the more we can tailor the design to reflect your world.

How would you describe your project's Unique blend of influences?

Think of it as an “X meets Y” combination. What two existing stories, genres, or styles best capture the essence of your project? This helps us understand the tone, themes, and world you’re building.

What pieces of entertainment most inspired you while creating this story?

Feel free to include titles from any medium - Comics, Novels, Film, TV, Etc.

If your comic had a mood or vibe, what would it be?

If your comic had a mood or vibe, what would it be?
A
B
C
D
E
F

Image your logo on the cover of your comic. Which of these describes how you feel?

Image your logo on the cover of your comic. Which of these describes how you feel?
A
B
C
D
E
F

Is there any specific iconography we should use in your logo design?

Do you have any other insights you'd like to provide about the tone and feelings that define your story?